Looking for ways to boost the profitability of your e-commerce store? We have been working with a handful of online retailers of ranging sizes to tackle this problem using data science. This article lays out what we did and some interesting things we found. For reasons of confidentiality, we will refer to the company as Store X. Store X is an online retailer of consumer products. Overview of data science in e-commerce Before jumping in, let’s talk about how data science is used in e-commerce. Here's a schematic of how a data science engine for e-commerce looks like: Strategies