Singapore headquartered, venture-backed Guavapass began as a web service but quickly realized that the main point of contact between clients and their company would be signing up for class bookings through their mobile phone. As mobile usage had overtaken web usage, it was critical for Guavapass to recreate their seamless web experience on mobile. With the successes of US-based Classpass and Asia-based KFit, an aggressive timeline was imposed on their team of business people, engineers and designers to make this happen.
We worked with Guavapass' team of product managers, designers and backend engineers on a daily basis to ensure timely execution. We maintained rapid iterations between design, development and testing to develop a production ready app in a short span of time. We decided to build a hybrid app, which would maximise our ability to quickly ship to both iOS and Android and allow Guavapass's engineers to maintain the product with little to no change to their predominantly web-based development team.
From concept to app store launch, the project took us 12 weeks to deliver. We published on both iOS and Android stores at the same time to maximize exposure. Guavapass reached top 100 in the Health & Fitness categories in 3 countries for Android and 8 countries on the iOS App store with user retention at around 30% for the first month. The company now has presence in 9 countries and even boasts its first physical location in Singapore.