apple daily

Reinventing Media With Big Data

Client

Next Digital

YEAR

2016

SERVICES

Big data Software engineering

THE CHALLENGE

How to pave the way for big data?

Apple Daily is Hong Kong and Taiwan’s largest online newspaper, with over 6 million daily visitors and 100 million daily total views. Apple Daily delivers millions of pieces of content across multiple digital publications. We worked with their team to consolidate that data into a single view of customer and organization with a single content management system.

OUR SOLUTION

Create single view of customer and data

The first step was to consolidate data from multiple publications into a single content management system. We worked with the team to build a system that could manage content from publications in Next Digital's portfolio. It was built to work flexibly with 3rd party services such as MEAN stack, AWS Lambda, and Google Cloud platform. With this content management system, we were able to reorganize and consolidate content into a single app so that it was easier for users to find the content they wanted.

THE RESULTS

User and engagement growth

The project was completed on a 10 month timeline, and the app update was released in late 2016, receiving positive user feedback. In the 3-6 months following the update of the app, duration spent on the app increased and number of unique users increased.

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