All Perspectives Design Engineering @AL

How Your Business Can Win Big with Product Design

Innovation and features are important, but so is product design - maybe even more so. The tech titans of today - Facebook, Google, Apple - were neither the first to offer a new product or service to the market, nor the most feature-heavy in their offerings. Their success comes down to their mastery of product design. They designed products for users, creating compelling value propositions that added to people’s lives, and just felt right. Winning by design At Altitude Labs, we design digital products for household names around the world and impacted over 100 million internet users. More importantly,
by Justin Yek

What You Need To Know About Getting User Experience (UX) Right

What is User Experience (UX)? User experience (UX) is the study of shaping the way customers interact with your company, creating a user experience that is intuitive and enjoyable. Says Jakob Nielsen, the legendary UX expert, The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.” Good UX begins with the customer in mind, and uses human-centric design principles to facilitate interaction between the customer and a product or service. While
by Justin Yek

How to Efficiently Import Images from Photoshop to Adobe XD

Ever since Adobe Comet was announced 2 years ago, we’ve had the chance to play around with the software and eventually incorporate it into our workflow for all our client projects. The more we used the software, the more we learnt how to use it more efficiently and effectively. Adobe XD was designed to work with other Adobe tools like Adobe Photoshop and Adobe Illustrator. Adobe Photoshop is the most powerful tool for photo editing and Adobe Illustrator is the most powerful tool for vector creation. Tutorial After using Photoshop, it’s a hassle to go through the drop
by Stephen Leung

5 Benefits of Running a Product Design Sprint

At Altitude Labs, we started using the Product Design Sprint (PD Sprint) as a result of helping our client’s organize their thoughts around the plethora of ideas brewing in their heads. Having experimented with this framework with small and large corporate teams, we realise our project execution efficiency had increased as a result of adopting this process. In this article, we list out 5 benefits we observed by running a PD Sprint: 1 - Jump Into Your Customer's Shoes The PD Sprint brings transparency and empathy within the project team. By laying out and digesting your business vision and
by Helene Ly

3 Tips on How to Perform a User Test

Conducting a user test requires some skill and knowing this, Altitude Labs wants to guide you through your User Testing experience. It is not just about throwing out questions and listening to participants. It is also about facilitating an immersive interaction between the prototype and the participating testers. Here are some examples on how to conduct a user test. The first video is a user test about a colouring exercise website for children. The host of the user test invited a girl to test a paper prototype. This video provided tips on how to host a proper user test and
by Ivan Keung

5 Challenges We Face as a Product Sprint Host

Designers here at Altitude Labs adopt the Product Design Sprint to help clients verify whether the product that we’re building together has a place in the market. Originally hailed from the US, it has been an uphill climb for us to introduce this methodology in an Asian market as we are first movers and advocators of it. We would like to address some common questions and concerns we have about the process below. 1. Deviating From the Original Goal We tell our clients that the aim of the Product Design Sprint is to build a clickable prototype, get feedback
by Stephen Leung
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