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How Data Science Allows You to Unlock Loyalty Data

Data science and “big data” used to be part of the lingo of only skilled technologists. But in this quickly evolving digital landscape, the rift between marketers and businesses has rapidly closed. Simply put, just as how inbound marketing revealed the shortcomings of traditional inbound marketing streams, businesses which choose to ignore data science run the risk of falling behind the curve. This is mainly owing to the following: 1) We have more data now than ever A corollary of this is that while we once operated in a world of imperfect information, we now have access to a wealth
by Sharon Lam
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