Designers here at Altitude Labs adopt the Product Design Sprint to help clients verify whether the product that we’re building together has a place in the market. Originally hailed from the US, it has been an uphill climb for us to introduce this methodology in an Asian market as we are first movers and advocators of it. We would like to address some common questions and concerns we have about the process below.
1. Deviating From the Original Goal
We tell our clients that the aim of the Product Design Sprint is to build a clickable prototype, get feedback from real users, learn from them, then reiterate until we get a Minimum Viable Product that would be ready for development which successfully achieves their business goals.
But most of the time, during our process, clients seem to misunderstand why we must create an MVP versus creating a full application. Constantly demanding to have a full feature set that isn't associated with the core functionality of the app would further deter them away from validating their business goal.
2. Feeling Unprepared
At Altitude Labs, we hand out a Product Design Sprint Itinerary before the first day of the sprint. It is common that when it comes to sketching out ideas, clients are a little caught off guard which leaves them feeling unprepared. Rest assured this is a common feeling and in order to mitigate it, clients are free to do some research and jot down some notes before coming in. But to yield best results, we recommend thinking on the spot.
3. Not Knowing How to Administer the User Test
After our concept sketching and ideation phase, we proceed to create a clickable prototype and the user task table. We ask that the clients identify and round up a group of their potential users prior to starting the process with us as they could provide honest feedback and observe reactions to their ideas. There are times when you want to cut corners and test the idea with non target users and an internal team who already knows the product and its entirety to save time but we do not encourage this as it only hurts the progression of your product in the long run. If user testing is a problem, feel free to reach out, our Altitude Labs team is happy to jump in to assist.
4. Time Delays
The Product Design Sprint is an iterative process as feedback from the client is often times varied in the process. Although we try our best to map out the timing of our deliverables, sometimes it is difficult to completely adhere to the schedule. The Product Design Sprint is a process that involves two parties, the client and the host (us). We advise all parties to be focused and be committed in the process and this will yield the best results and allow all parties in the process to be on the same page. We try to avoid long lulls of time where we would be trying to read each others minds.
5. Extension of the Product Design Sprint
On average we try to limit our Product Design Sprint exposure to about 2 weeks, however, some clients require more attention and iterations to deliver a refined and flushed version of the MVP. Be prepared to spend more time with our team to deliver user testing results and know that we have your back in the product process.
Do you have new business ideas? Come speak to us!