At Altitude Labs, we started using the Product Design Sprint (PD Sprint) as a result of helping our client’s organize their thoughts around the plethora of ideas brewing in their heads. Having experimented with this framework with small and large corporate teams, we realise our project execution efficiency had increased as a result of adopting this process.

In this article, we list out 5 benefits we observed by running a PD Sprint:

1 - Jump Into Your Customer's Shoes

The PD Sprint brings transparency and empathy within the project team. By laying out and digesting your business vision and goal, we develop a common understanding of the project. All members unify around a cause which favors a mutual listening process and a trust relationship for what comes next.

2 - Minimizing Risk

The PD Sprint framework gives companies the freedom to test almost any idea or product in a short amount of time and money. Benefits can be huge if you build a solution that resonates with people. And if you invalidate your product idea, you just saved potentially months of development time and capital that can now be devoted to other ideas.

3 - Why Sprint?

Our Sprint makes you and others proactive in the process. Each participant has a voice in the process, a constant torrent of ideas which boosts collective creativity and fast decision-making. The PD Sprint is a great way to break through and create new solutions that would not be generated by yourself otherwise.

4 - A Flexible Workflow

The Product Design Sprint framework fits many businesses and product initiatives. The sprint itself is meant to be short and agile as it is easily adapted to the complexity of a project. The idea is to stay nimble through the process in thoughts and iterations.

5 - The Development Starting-Block

Prototyping is considered a guiding tool to software development. After the PD Sprint, you now have a workable, fluid, clickable demo to use. The deliverables here are used to aid communication across both design, business, and development teams so that the risk of delay and miscommunication is mitigated.